How to build your profile as a freelance photographer | Photoshop Actions and Lightroom Presets
Being a professional photographer can be a very exciting career, but if you like working on your terms, then choosing the path of becoming a freelance photographer may be better for you. . However, freelancers have many different kinds of challenges, and making sure you’re the right person for a job in a competitive market can be tough. If you’ve recently decided to move into the world of freelance photography, here are some tips to help you build your profile and get hired.
Create a professional website
If you want to be taken seriously as a professional, you need to present yourself as one. Only one website Dedication to your work is one of the first steps you need to take when becoming a freelance photographer. This will also be part of your digital portfolio and this will be the first impression potential clients will have of your work. The site should be easy to navigate, have quality content (no spelling or grammatical errors in the text), and have your contact information as the baseline. Including a blog on your website can also be beneficial, as this allows visitors to learn more about you and your work.
Take advantage of networking opportunities
Networking is effective in any industry, especially if you want to advance your career. This is even more important for freelancers, as you won’t have a manager or company representative to sing your praises to potential clients. This is something that you will have to do yourself, so by doing these networking opportunitiesWhether it’s going to a photography event, meeting someone for a cup of coffee or having lunch, all of these moments are your chance to make a good impression and get noticed.
Social media
You should also set up professional social media accounts for yourself as a freelance photographer, keeping your account separate from your business. As a photographer, having an Instagram account is a must, but you should also be active on platforms like Twitter and Facebook. LinkedIn is also a useful professional social marketing tool as it is specifically designed to connect professionals around the world. While you shouldn’t spam your followers’ feeds with constant posts, sharing things about 3-4 times a week should be enough to show you’re an active person.
Publish a book about your work
Another helpful thing you can do to enhance your freelancer profile is to publish a book about your work. Companies like Highlights helps writers, scholars and photographers self-publish their work to professional standards and sell their work on their online bookstores. It can be a great way to increase your income through selling these books, and you can even show this to potential customers as an extension of your portfolio.
Show several categories
You may want to focus your photography on a specific subject, such as sweeping landscapes or unique portraits. However, if you want to make money as a freelance photographer, it’s important to cater to a wide audience. This is why having diversity in your portfolio is important.
If you’re trying to become a successful freelance photographer, consider the tips above and see how they can help boost your profile and career.
