Generation Z is obsessed with these 11 fashion and beauty brands

As a Gen Zer with brothers, a teenage cousin, and a sister in their 30s, I felt like I had a first-hand look at the inner workings of both generations. With a family hangout, I can see where my sister is shopping and how it compares to where my brother and cousins ​​are shopping. As a Gen Z girl myself, I obviously pay more attention to the younger generation, and it seems that both the fashion and beauty industries are shifting their eyes away from the youth-only perspective to what the new generation wants in a product. This could mean entirely new brands coming out, old brands revamping or creating entirely different lines within their company to meet Gen-Z standards.

Many brands have tried to target Generation Z, and only a few have succeeded. In just one scroll through TikTok, you can clearly see which brands have done it. Besides affordable fast fashion brands like H&M or Zara, there are very specific brands worth buying by the younger generation. Keep scrolling to see what they are.

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