At the beginning of the year, Geely Auto introduced its new logo, which reads “indicates our brand new brand aspirations to be more open and unlimited in the future.” The latest insignia is an evolution from two previous iterations of the automaker’s logo, featuring a flatter and simpler appearance, featuring only a white shield made up of six squares. divided by horizontal and vertical lines.
The previous Geely Auto logo marks the company’s fourth era of growth (Geely Creative 4.0) in 2020 and features a silver border around the black and blue segments. This is believed to coincide with the development and release of new models based on the BMA (B-Segment Modular Architecture), CMA (Compact Modular Architecture) and SEA (Segment Experience Architecture) platforms. sustainability experience).
Prior to that, the company’s third generation of vehicles (Refined Cars 3.0) launched in 2013 saw the use of a more compact logo that still features black and blue panels, despite being combined. with gold trim for the shield. This is the first use of color palettes, which “represent the earth and the sky, expressing the brand’s hope to see its products go around the world and its ambition to reach for the skies.”
Going further back in time from 1998 to 2007, the Geely Auto logo is a circle with a blue outer circle representing “what lies beyond the infinite and the universe” with the company’s writing in white. The inner circle is shaped like a white mountain on a blue background, the inner circle represents the “big blue sky and endless possibilities of the company” as the company entered the automotive industry.
The mountain image seen in the second iteration of the original Geely Auto logo is found on the first logo used when Geely was founded by founder Li Shufu in the early 1990s.
According to the company, the red mountain silhouette is reminiscent of those found around Geely’s original Taizhou hometown in Zhejiang province and signifies the solid foundation of Geely and its people. The design of the six oblique lines is actually made up of six six six, a reference to a famous Chinese expression “liùliù dà shùn,” which means “everything will go well.”
The minimalist approach to Geely Auto’s latest logo design is not uncommon in the car world, like other brands like NISSAN, that, Volvo, volkswagen and BMW car did the same.
