Denim enters the world of Haute Couture with a collection that takes fashion to the next level
British master tailor, Stephen Jones, is world famous for his designs with fashion houses including Dior, Vivienne Westwood and Thom Browne. His creations have also earned him celebrity clients such as Lady Gaga, Rhianna, Christina Aguilera, Megan Thee Stallion, Madonna, Dua Lipa and Mick Jagger.
Steven Jones – G-Star
Jones is currently combining his whimsical talent with G-Star RAW’s denim expertise to collaborate on an innovative new headwear collection. The capsule launching tomorrow will have 5 Haute Couture hats and 2 ready-to-wear limited editions including bucket caps and baseball caps. Both limited edition, ready-to-wear items will be available on December 1stst through the g-star.com.
Each exclusive piece showcases the exquisite craftsmanship from both collaborators, all created in responsible Cradle to Cradle Gold Certified® denim. Inspired by Jones’ previous haute couture creations, the hats go super large in denim without omitting any intricate, luxurious details. Additionally, two ready-to-wear hats complete the collection, inspired by classic streetwear styles that are globally renowned; bucket caps and baseball caps.
“Everybody around the world knows what denim is and what denim means. I took denim out of its comfort zone and made it different. G-Star gave me full choice of dishes” Jones said.
A short documentary was shot at Jones’ studio in Covent Garden, London. The film will not only give a rare insight into his tailoring workshop, creative process and groundbreaking designs, but will also provide a glimpse into his rebellious past and his status in the world. high fashion world. And it seems Jones’ anarchic attitude is once again pushing the limits of denim design, turning denim street fashion into Haute Couture. While audiences get an insight into the designer’s life, learn how he became the legendary miller he is today.
Stephen Jones (Cheshire, 1957) burst onto the London fashion scene during the street style boom of the late 70’s. By day, he was a student at the famous Saint Martins fashion academy; after dark, he was one of the era’s uncompromising style followers at the legendary Blitz nightclub – always crowned with a striking hat featuring his own design.
Stephen’s sculptural approach to headwear design has been well received by the fashion world, which can be seen in his unique work for iconic fashion houses. Using his background knowledge of womenswear design, Stephen would always think of a hat throughout an outfit and start each new design with a line drawing of a person’s back. The renowned designer continues to take the creative industry by storm with this innovative new collaboration with G-Star.
The G-Star RAW x Stephen Jones collaboration is out this week. Two limited edition ready-to-wear hats will go on sale from December 1, 2022 at g-star.com The G-Star x Stephen Jones Double Bucket hat is priced at $240.00. The G-Star x Stephen Jones Winged Baseball Cap costs $220.00.
