Formula One driver Lewis Hamilton invests in Tiger Woods and Rory McIlroy’s TMRW Sports company

Formula One driver Lewis Hamilton will join TMRW Sports as an investor, the company announced on Tuesday. The tech-focused startup is founded by golf star duo Tiger Woods and world No. 1 Rory McIlroy in August. The full list of investors will be announced on Wednesday.

Woods and McIlroy were quick to greet Hamilton on social media.

The company’s name is pronounced “tomorrow sports.” During the summer, Woods described the company as a way to “harness technology to bring fresh approaches to the sports we love.” Former NBC Sports president Mike McCarley is the third co-founder and will serve as CEO. He said one of the company’s main goals is “to make sport more accessible to as many people as possible.”

TMRW Sports’ first official project is TGL, a high-tech golf tournament that will feature six teams of top PGA Tour players. TLG is scheduled to launch in January 2024.

Hamilton seems like a great fit for an already well-known company. Since his first season in 2007. He holds the record for most wins, mainline and podium finish among many other records in the race. One of his hobbies also helped him get along well with Woods and McIlroy.

Ahead of the Miami Grand Prix in May, the driver teamed up with NFL Veteran defender Tom Brady during a fundraising event at Miami Beach Golf Club.

Earlier this year, Hamilton also became a investor for the Denver Broncos after joining the Walton-Penner Family Ownership Group. His involvement in sports beyond racing is likely to continue to grow. In one story published by Reuters in September, Hamilton said he wanted to strengthen Black ownership and equity in the sport.

“I want to get involved more and more in the teams because I really believe in Black ownership because in black sport and fairness there is a lack of that. I really lack that.” , I said.