From Bronco arrive F-150 . illuminatorford car is in high demand. Also, Maverick, so, ssurprising, like The Ford Administration report, company speak it probably won’t be able to make enough of them.
Maverick sold well to Ford. Even though tick For a price close to or more than the larger F-150, customers can’t get bored of the small pickup. Ford sold just under 22,000 in the first three months of 2023. Thousands of other customers across the country have ordered and waited for their Mavericks. And Ford’s Hermosillo Assembly Plant in Hermosillo, Mexico – where the Maverick was built – couldn’t keep up. Ford plans to add a third shift to the plant in July along with hiring 6,100 new plant workers (1,100 direct and 5,000 indirect) to support. But CEO Jim Farley says even that is not enough to meet demand.
Speaking during Ford’s shareholder call, Farley put out the reality of the situation, admitting that the company had underestimated the demand for Maverick.
“Yes, we will increase capacity in July at the plant. That will help. Unfortunately, we completely underestimated the demand for Mavericks. So I’m not confident even with the capacity increase that we’ll make more Mavericks available to everyone. We still have – look, we have a ten-day supply of vehicles. You can find Mavericks. The increase in capacity would help, but clearly, these vehicles have hit a really positive note, especially with US consumers. And we are doing everything we can to strengthen, especially our supply chain, to increase production.”
Whatever needs to be done Ford needs to figure it out quickly. wash forum owner, some buyers have been waiting for their trucks for more than 10 months. And while it may seem like some people are willing to wait patiently, others may get bored and go buy something else. And with the 2023 model year Maverick ending production in October, order banks for the ’24 models will open soon, making things even worse.
