LAS VEGAS – Beginnings are a novelty powered by Elon Musk arrive Tesla owners turned into shares in the next generation of tram.
Sony car brands Honda’s motobike arrive hyundai is showcasing ways at this week’s CES 2023 technology trade show to reshape the in-car entertainment experience, including delivering video games during rides. They are positioning themselves to capitalize on the time people spend in their cars as a potentially lucrative recurring revenue stream.
“This is an area that can be deployed very quickly,” said Dirk Hilgenberg, head of the division volkswagen AG’s CARIAD software unit, told Reuters at CES. “You can only host third-party apps for streaming services or create generic platforms. You guarantee a certain amount, you guarantee a certain revenue.”
When car radio Having been a staple in-vehicle entertainment for decades, Tesla vehicles have reset consumer expectations with the ability to watch popular video streaming services, such as Netflix, YouTube, and Hulu, while the vehicle is parked and charging.
In December, Tesla released a “holiday update” to its software to add access to 1,000 PC games via Steam platform.
Other automakers are making similar moves. In October, BMW car announced a partnership with AirConsole to bring casual gaming to its vehicles. Stellantis last year announced plans to add Amazon.com Inc’s Fire TV for Auto to its new offering. Coachman and big carriage SUVs.
In Las Vegas, South Korean carmaker Hyundai Motor Co said it would use technology developed by Nvidia Corp, a company whose chips power PC gaming, to stream car games .
Nvidia’s cloud-based gaming service, called GeForce Now, will provide access to more than 1,000 titles from PC game stores like Steam, as well as free games like Fortnite. of China BYD and the Swedish electric car brand The North Star also working with Nvidia.
Japanese Sony, the market-leading maker of PlayStation video game consoles, on Wednesday at CES said its new electric vehicle dubbed Afeela will be powered by the same Unreal Engine 3D technology used in electronic games.
Sony promises “best-in-class” movies, games and music, though it offers very few details about the car it’s co-developing with Honda Motor Co.
Yasuhide Mizuno, chief executive officer of Sony Honda Mobility, told the trade show: “To realize smart mobility, constant software updates and high-performance computing are required.
The auto industry is grappling with how to safely introduce these new features and limit passenger use while the vehicle is in motion.
Tesla becomes the focus of regulators in 2021 following reports that a feature allows drivers to play games on a car’s tablet-like touchscreen. Tesla has disabled this feature while the vehicle is in motion.
Hilgenberg said Volkswagen is developing vehicles that can drive themselves on highways or in traffic jams, which could give drivers and passengers more time to watch videos or play games. However, those vehicles will have safety systems that can turn off the game or video screens to the driver if autonomous driving conditions are unsafe, he said.
However, these are the features that consumers are demanding, so VW are at CES looking for partnerships.
“In some areas, we’re going to see people say, ‘Don’t you have that? I wouldn’t buy,” Hilgenberg said. “We’ll see that the content … powered by software-enabled functionality will be the deciding factor for purchase.”
