A file photo taken in January 2011 in Paris shows the covers of some of the 42 foreign editions of the French fashion magazine “Elle”, owned by the French media group Lagardere.
JOEL SAGET / AFP via Getty Images
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JOEL SAGET / AFP via Getty Images
A file photo taken in January 2011 in Paris shows the covers of some of the 42 foreign editions of the French fashion magazine “Elle”, owned by the French media group Lagardere.
JOEL SAGET / AFP via Getty Images
Lifestyle and fashion magazine ELLE announced Thursday that it will ban fur from all pages of its publications in a move to support animal rights and reflect changing tastes.
“This is truly a great opportunity to raise awareness of animal rights, drive demand for sustainable and innovative alternatives, and foster a more humane fashion industry.” ELLE Senior Vice President and International Director Valeria Bessolo Llopiz said Reuters.
Bessolo Llopiz told the news organization that the presence of animal hair in their publication pages and online is “no longer relevant to [its] value, as do our readers. ‘”
The magazine’s 45 global editions each signed a charter banning animal fur advertising on the magazine’s print, online and social media pages, Bessolo Llopiz speak at The Business of Fashion’s VOICES 2021 conference.
To date, 13 versions have implemented the charter, and another 20 versions will do so starting January 1, 2021. The remaining versions will adopt the charter starting January 1, 2023. .
Bessolo Llopiz said: “Fur seems to be outdated and out of fashion, and especially for Generation Z, which is a golden target of the fashion and luxury industry. Reuters.
Animal rights group PETA welcomed the journal’s decision.
“PETA’s years of protesting against fur and persuading the public to shun fur continue to bear fruit. Celebrities, top designers, shoppers and even Queen Elizabeth II have rejected fur. beast – and now, Elle banned it from its sites worldwide”, PETA Executive Vice President Tracy Reiman speak in a statement.
Founded in France in November 1945 by Hélène Gordon-Lazareff and her husband, Pierre Lazareff, ELLE is one of the world’s largest fashion and lifestyle publications – focusing not only on fashion but also beauty, health and entertainment.
