Based on a recent survey from Casino.org, racetracks should think about marketing the sport to Mississippi—and perhaps promoting advance deposit betting and maybe even a racetrack directly there?
That sums it up Based on the results of a survey of 3,000 people published by that website earlier this month rated Mississippi as the “Ultimate Kentucky Derby State.” Yes, that result includes Kentucky.
Before I go any further, I have to say that I have my doubts about the Magnolia State taking the top spot in Kentucky, where the kids are out of school on Friday in the Kentucky Oaks (G1), Louisville has about a month for events. upcoming event. race and everyone started talking about their Derby picks in the fall before the race.
However, based on the stories I’ve read about tailgate parties before Ole Miss football games and the six or seven long days I’ve spent in the state, I’m also well aware that Mississippians Enjoy a good time. The state earned the title based on respondents’ preference for party-related categories as it scored “85.7 out of 100” largely following direct attendance by Kentucky Derby, host or attend Derby-themed parties, sip an average of 2.3 mint juleps, plan to wear their best Derby attire, and participate in horse-themed games.
The take home? Mississippi is ready for the first Saturday in May.
In the survey, Kentucky ranked second behind respondents’ race tracking and betting plans. In the second category, 75% of Kentuckian respondents said they planned to bet on the race, and within that group, they would bet an average of $80.58 — about 14% more than the average. national average of the survey.
A look at the market-by-market ratings released by NBC shows the strength of the Derby across the region as well as in racing hot spots across the country. Of course, the race attracts the strongest numbers in Louisville, Ky. Many of the markets that appear in the 2023 top 10 are there every year. Ranked second is the Cincinnati market, which has a large population in Northern Kentucky. The fact that Knoxville, Tenn., ranked fourth also shows the region’s interest. In terms of racing hot spots: Fort Myers, Fla., and West Palm Beach, Fla., ranked third and fifth in television ratings while Buffalo, N.Y., ranked sixth, followed by New Orleans, Hartford , Conn., Baltimore and Minneapolis. Kentucky Derby Ratings
