Dear Samsung, here is the sincere New Year’s resolution for you

I know you’re upset, Samsung.

I understand your frustration.

Apple has captured the minds of so many Americans that they feel unfair, unjust, and unkind. Elon Musk would love to have that much support.

However, you’re letting your emotions overwhelm you, Samsung. You really are. So as 2023 casts a shadow over us, I want to give you a little advice. It’s free, just like tablets, buds, and watches you gave away at Verizon.

Look, you’re trying to recycle old ideas, Samsung, in a very different world.

Once upon a time, you found Apple’s weakness and you exploited it brilliantly.

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Apple is a cult, with customers queuing up for the phone’s launch. So you mock them with broad and humorous style.

At the same time, you chuckle when you see that the iPhone is actually quite small, and quite the opposite. The world suddenly noticed how amazing a full-sized phone can be.

But now look at you, Samsung. You’re trying the same mocking — over and over again — and it doesn’t work.

you are tell Apple customers they are sad, regressive, little people because, oh, they don’t have folding phones.

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you are Ask Apple customers to jump over the wall in their safe little garden, so they can get a folding phone. Oh, look, this is a new ad that’s very similar to the last ad.

You even resorted to posting an ad about the World Cup on China’s Weibo, an advertisement saying that only flip phones can make the Mexican wave.

Please, Samsung, the Mexican wave is not interesting and has not been around for a long time.

This is the difference between now and then, Samsung. Mocking Apple for its walled garden and lack of folding phones is not the truth of human despair.

The Z flip 4 It’s a lovely phone. My wife has one and many people captivated by its sheer cuteness, but it hasn’t made a major breakthrough yet. There aren’t any other folding phones.

For reasons that may be related to laziness, myopia, or Apple’s highly efficient ecosystem (and its respect for privacy, however it may not be perfect), iPhone users don’t feel the same way. feel the urge to switch.

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This means that you will have to figure out the emotional need for them to consider. Just telling them they’re a bit stupid, in an advertisement that has all the humor of a cake in the face at a christening, isn’t going to do the trick.

You might think you’re looking for a little something between Mac and PC, Let’s have fun with Mac. However, you seem to be staggered towards the Get A Life vibe.

These ads aren’t funny enough, nor are they conscientious enough to be talked about, admired, and most importantly, acted upon.

Maybe you’re looking for more fun, engaging, memorable ways to implement your walled garden idea. But in 2023, it might be a good idea to think a little harder about what Samsung stands for, rather than just hoping to mock Apple with so many good-natured millennials trying their hand at mockery. witty.

Or maybe, Samsung, you can release a phone number that everyone should have — that, and no mockery here, is pretty hard these days.