Technology has made eating out so much easier.
more technically incorrect
Now you don’t need to prepare by pressing your body and going to the store to buy ingredients. You don’t even have to sit in your car – or, putting away the concept, walk – to satisfy your instant cravings at a fast food joint.
You just pick up the phone (it’s an aerobic move, right?) and ask for the food to be delivered to your door.
This has become mandatory during the pandemic. Delivery and drive-thru drive revenue of fast food brands. It makes the idea of having dinner inside a certain restaurant weird.
Also: How to cut your grocery bill by shopping online
Meanwhile, the likes of former Uber CEO Travis Kalanick decided there was another way. The so-called ghost kitchen. You cook your food in some cheap, abandoned warehouse, far from town, and you rush the food to your hungry customers on one bike or another.
However, this is really something for people like Chick-fil-A and McDonald’s To be scared of?
Well, it looks like some of the ghost kitchen creators have started looking at the same question.
I’d love to visit Dallas to hear from Markus Pineyro, CEO and Founder — does he really need two titles? — of the so-called Electronic cooker Oomi.
No, I don’t find that brand palatable either. The mere concept of a digital kitchen leaves me feeling below freezing.
However, Pineyro has some interesting thoughts about the future. He debuted his Oomi a few months ago in Dallas. And he claims that he has observed what other ghost kitchens have done and is not overly impressed.
Also: Is the ghost kitchen here to stay?
Talk to QSR . magazineHe explains that producing food in some cheap old building a few miles from town isn’t optimal for factors like consistency and, you know, customer satisfaction.
Then there is the satisfaction of staff and drivers. Who wants to go to work somewhere out of town?
“We believe the optimal place to build and position a ghost kitchen is right in the middle of where our target demographic resides — and in an area that’s familiar and easily located by both volume of delivery drivers on demand and our customers,” he said.
This bordered on a strange blend of humanity and wisdom.
When your ghost kitchen is in some spooky part of town, delivery drivers don’t necessarily find it so easily. Then the gas costs are greater and the time it takes to deliver the food to the customer.
Also: AI image depicts grim health future for delivery drivers
Speaking of customers, Pineyro commented: “We are also focused on providing our customers with the shortest possible delivery times to enhance product quality and the overall customer experience, which is something that the Our ghost kitchen predecessor V1 omitted a lot.”
It’s strange how the so-called enterprising techies focus on cost savings rather than customer experience.
Mused Pineyro: “Zero front-of-house costs are never really zero, they’re just reallocated to other unforeseen expenses; dispatchers, order packers, and even pitchers Ask, people who directly drive delivery need to be hired to produce and provide quality products for delivery.”
Oomi offers brands like Urban Taco, Hot Lips Asian Grub and Momo Shack Himalayan Dumplings. No, I have never heard of any of them.
However, I can imagine that if you actually see the ghost kitchen in your daily life, you can more easily accept it as a real entity.
Also: Artificial Intelligence Can Steal Your Restaurant Job Here’s How
Furthermore, just like when you see the Chick-fil-A, McDonald’s and Burger King logos scattered throughout your locality, why not think that Oomi is in your neighborhood, a brand that actually delivers give you a wider variety of goods and equally “instant” delivery ?
Buying from an anonymous presence is not quite the same as buying from something you can see often.
However, Pineyro was not entirely alone in his thoughts. For example, Kitchen United, have locations in shopping malls and supermarkets.
The biggest fast food brands are building more purchases through their apps. Perhaps Oomi can build more repeat purchases by offering more selection, while actually delivering quality.
And then, maybe, Oomi could open a gym next door, so you can really get your body moving every once in a while.
