The marketing campaign is seeing the model companion with mixologist influencers and can happen totally on social media the place shoppers will probably be inspired to strive totally different meals pairings. This helps to place the soda nicely as a refreshment that’s nice to take pleasure in by itself or as a part of an alcoholic recipe.
Senior Business Supervisor at Ting Terri Cooper commented on the brand new Ting advertising and marketing marketing campaign saying, “Ting is exclusive in that it’s loved as a lot as a mixer for spirits as it’s alone as a mushy drink. The mixer market grew by nearly a 3rd final 12 months as Brits combined extra drinks at residence so there’s an actual alternative for retailers to develop gross sales. We’re eager to assist retailers to maximise gross sales, which is why we now have invested in a collaborative advertising and marketing marketing campaign that can increase consciousness of Ting amongst new shoppers and spotlight its unrivalled versatility as a mixer. It’s not solely splendid for cocktails however pairs completely with spirits too and will be loved at events, intimate get togethers and even if you need one thing just a bit different if you’re residence alone.”
