Interior of Cadillac OptiqThe new electric SUV model of the American luxury brand has been revealed.
The General Motors-owned brand, which will re-enter the Australian market this year, has confirmed the Optiq will appear at this month’s Beijing motor show, starting on April 25.
We expect Cadillac to finally announce specs for the new SUV at this point, although we know from previous filings by China’s Ministry of Industry and Information Technology that it will offer Output power 150kW or 180kW.
The Optiq is 4822mm long, 1912mm wide and 1642mm tall on a 2954mm wheelbase, making it 72mm longer, 66mm narrower and 18mm taller than a conventional car. Tesla Model Y.
Before the Optiq’s live launch, Cadillac released a series of interior images of its Model Y rival.
The Optiq is almost identical to the larger one lyrics inside, down to the door-mounted power seat controls as well as the digital instrument cluster and infotainment touchscreen neatly integrated into a wraparound cluster.
However, there are some key differences from its larger sibling.
The example pictured has a dark metallic blue border running from one side of the panel to the center. This matches the dark blue patterned details on the lower half of the door.
The compartment under the center console does not have a door like in the Lyriq, while the floating center console has a different shape.
The Optiq launches in November 2023 and while GM hasn’t officially confirmed it will be available in our market, it has trademarked its name locally.
It has also registered a trademark for Vistiq And Escalate iQ nameplate. These are larger electric SUVs joining the Cadillac lineup.
Lyriq will spearhead the brand’s return to Australia later this year, but it likely won’t be alone in Cadillac showrooms for long.
General Motors (GM) Australia and New Zealand CEO Jess Bala told Car expert in March, the announcement of new Cadillac models beyond the Lyriq would come “late this year, early next year.”
“We want to get it [the] Lyriq went out and did a great job with [the] First of all, Lyriq,” Ms. Bala said.
“Obviously we also want to spend time with that incredible car, but also give people the confidence to know that this is not just one entry, we have many great cars More awesomeness coming soon.”
Responding to whether the Optiq, Vistiq and Escalade iQ would be the next vehicles to arrive in Australia, Ms Bala said “there will be more electric vehicles coming, obviously we will confirm what they are after that”.
She stopped short of confirming whether all these vehicles were coming here or not.
Ms. Bala said: “I would say that just from a process standpoint, whenever we, GM, have a new imported vehicle, we name it because we have clearly decided in advance on the name of our vehicle. me”.
“We typically go global and trademark them everywhere because in case we decide to take a vehicle somewhere, we want to have that consistency from a branding standpoint.”
Cadillac intended stick with the Australian electricity-only strategy. It aims to use only electric vehicles by 2030 globally.
The brand will launch with three retail stores, or ‘Cadillac Experience Centers’: Melbourne and Sydney in Australia and Auckland in New Zealand.
Executives have repeatedly talked about selling Cadillacs in “exclusive numbers,” although Ms. Bala is enthusiastic about its opportunities.
“It’s going to do extremely well here,” Ms. Bala said late last year, saying Cadillac would appeal to luxury car buyers who want to stand out and position themselves as trendsetters.
Despite all the talk about “exclusivity”, Ms Bala said the price of the company’s first model in Australia, the Lyriq, would not be high.
“It will be competitively priced inside that mid-size SUV. [segment],” Ms. Bala said, confirming the Lyriq will compete with similarly sized electric SUVs from European luxury brands such as BMW iX.
The company wouldn’t confirm pricing, but the Lyriq starts at the equivalent of around A$90,000 in the US.
In addition to selling vehicles through separate retail spaces, GM said there will be a different aftersales experience for Cadillac vehicles compared to vehicles sold in GMSV showrooms.
“All we care about is providing a premium luxury experience to our customers from the moment they enter their details on the website or visit one of our Cadillac Experience Centers,” said Ms. Bala. us, through to purchase and beyond.”
“Because we know that your purchase doesn’t end the moment we hand you the car keys, it’s an ongoing relationship that we want to maintain and provide something very consistent .
“The customer experience is very premium, like the ‘white glove’ you would expect as a luxury customer to have.”
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