Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, today announced its official logo for the 2023 Breeders’ Cup World Championship, which kicks off a year from today — November 3, 2023 — at Santa Anita Park in Arcadia, California. The 2023 event will celebrate the 40th anniversary of the World Championship and the record-spanning 11th that the event will be held in Santa Anita.
The new logo design combines the main Breeders’ Cup hallmark with the vibrant colors and visuals of Santa Anita’s unique track architecture and stunning surroundings in honor of the 40th Anniversary of the Championship. world.
“Each year, we work to develop a World Championship logo that highlights the unique qualities of our host track and reminds fans of how prestigious competition can be. they’ll see at the Breeders’ Cup,” said Breeders’ Cup Marketing Manager Justin McDonald. “This year’s logo highlights the rich shared history between Santa Anita and the Breeders’ Cup as we celebrate our 40th anniversary running in front of our loyal fans in Southern California.”
Set in an oval shape and paired with a subtle typeface, the 2023 branding reflects Breeders’ Cup’s prestige and status as one of the largest Thoroughbred events in the world.
To learn more about the 2023 Breeders’ Cup World Championship and subscribe to ticket information, fans can visit BreedersCup.com/2023.
The 2022 Breeders’ Cup World Cup kicks off tomorrow, November 4 at Keeneland Racecourse in Lexington, Kentucky. Tickets for Saturday’s Breeders’ Cup are sold out, but limited tickets for Friday’s World Championship races are still available at BreedersCup.com/ticketsand the event will be broadcast live on NBC, Peacock, USA Network and FanDuel TV.
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