When car and driver dove into a menu of a BMW X1 2023The magazine has discovered a surprise menu for subscription service. When CD inquire about subscriptions for features and pricing, BMW car responded: “Upgrade availability depends on factors like model year, device level, and software version, so this is easier for consumers to digest.” That is, certain subscription options may not be available on a certain model or may require one or more additional options, so the automaker does not post a range of what is available. and let customers find out for themselves. That strategy seems a bit timid, in contrast to how automakers treat every other option.
When Motorcycle Authority ask BMW about the C/D piece, BMW sent Motorcycle Authority list of five subscriptions for the US market and their prices. One is offered only as a subscription; Traffic cameras — alert the driver camera speed and claim the Live Cockpit option — only sold for $25 per year. Remote Engine Start, Driving Assist Plus with Stop & Go and Professional Parking Assist can be activated with a one-month, one-year, and three-year subscription, or for a lifetime fee with a one-time cost like Traditional option. Data Logger does not offer a one-month, one-year or three-year subscription, or it can also be permanently available for a one-time fee.
Other marketplaces offer other features, some for subscriptions, some that can be activated after purchase — and that matrix varies by market. In the UK and AustraliaAdaptive M Suspension is a one-time cost after sale. UK store offers Active cruise control for a one-time fee, but this technology is not offered in BMW Australia Store. BMW Drive Recorder, our Data Recorder, can be signed up for free for one month in the UK, after which you can purchase £199 if you wish. In Australia, Drive Recorder comes with a free trial, three subscription periods and an outright purchase option. In the UK, heated front seats, a heated steering wheel and automatic headlights can be tried for free for a month, a subscription for a month, a year or three years, or paid for completely forever. In Australia, you can only buy full high beam aids.
All of this leads us to believe that automakers that make cars – and not just BMW – will modify the formula in every market until they maximize the income from their features. car. When Apple and IKEA are exploring rental options for their products and when FIFA Ultimate Team in-game transactions make more per year ($1.6 billion) than Elden Ring earns from selling 18 million copies of the entire game by 2022 ($1 billion), it’s clear to everyone that attracting more people often paying a little money is too much money to throw away . So get your digital wallet ready.
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