A new study shows that owner satisfaction with the design and performance of their new car fell for the second year in a row. Based on auto newsit was the first time in the 28-year history of Electric JDAmerican Automotive Layout, Construction, and Performance (APEAL) study. general satisfaction currently standing at 845 out of 1,000 possible points. That’s two points lower than 2022 and three points lower than 2021.
car news reported that nine out of 10 factors considered fell this year in a survey that looked at 84,555 owners of 2023 vehicle models. The only one? Save fuel. The result is 15 points higher than in 2022. However, even that may not be all it has achieved. Spokesperson for Electric JD told the store that satisfaction could be due to lower gas prices.
Enough of the good news, though. The outlet reported that the biggest drop was seen in satisfaction with the vehicle’s exterior. It has dropped from 894 in 2022 to 888 this year. It’s an oof. Maybe the designers are doing too much. Electric JDA spokesman for ‘s reportedly said the drop was “kind of related.” He added that the designs we are seeing are no longer as impressive to customers as they used to be.
He also said auto news that the results of the survey show that even though automakers collect tons of data, they still don’t really know what customers want. An example that he mentioned is Mercedes-Benz And volkswagen develop advanced indigenous infotainment centers. Apparently, less than half of owners want to use the integrated information system for phone calls, voice recognition, and navigation. People just want to mirror their phones.
Even Tesla saw a drop this year, and there’s probably good reason for that. According to the report, it’s likely that more and more general buyers are joining Tesla’s early adopters, who are ultimately less inclined to deal with Tesla’s problems.
Overall, the top 5 the most meet luxury brands owned is Jaguar (887), Landrover (883), porsche (883), BMW car (878) and so bright (877). The reported segment average score is 871 out of 100. The top five mass-market brands are avoid (887), Beat (873), GMC (858), small (856) and that (851). The mass market segment average is reported to be 837
That’s all well and good, but let’s take a look at the bottom five in each category…for fun.
The least satisfied luxury brands are Alfa Romeo (859), Volvo (856), audio (855), Infiniti (854) and Acura (853). The least satisfied mass market brands are Mazda (828), volkswagen (827), subaru (824), Toyota (824) and poor lil’ Chrysler (810).
