American insurance coverage large State Farm has launched a brand new advertising marketing campaign that options an augmented actuality treasure hunt wherein customers scour their precise environments for digital NFT footballs. As well as, the general AR-powered expertise will prominently characteristic celebrity quarterbacks Aaron Rodgers and Patrick Mahomes.
As soon as collected, customers can money within the NFT footballs on a State Farm microsite the place they will redeem prizes, together with autographed gear, attire, and reward playing cards. As well as, some footballs can be restricted version NFTs, which the model hopes will flip into sought-after collector’s gadgets.
The AR activation is paying homage to the favored Pokemon Go sport that was launched a number of years in the past. By taking such an modern advertising strategy and fascinating with the buzzworthy world of NFTs, State Farm continues to push promotional boundaries in new and thrilling methods.
Picture Credit score: State Farm
