Apple developers have made over $1 trillion by 2022, as Apple prepares to launch its next platform at WWDC 2023

An independent study by economists from Analysis team found that Apple’s App Store ecosystem helped developers achieve $1.1 trillion in bills and revenue by 2022. Furthermore, 90% of this total stemmed from transactions that weren’t happens through the App Store, meaning that the money goes directly to the developer without paying a commission to Apple.

Apple’s iOS Apps economy also supports more than 4.8 million jobs in the United States and Europe, with about 2.4 million in each region, according to a separate analysis from the Progressive Policy Institute.

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Analysis Group economists estimate that App Store developers made $910 billion in revenue from physical goods and services, $109 billion from in-app advertising, and $104 billion from sales of digital goods and services.

Apple CEO Tim Cook, in a press release, noted: “As this report shows, the App Store is a vibrant, innovative marketplace where opportunity grows and we are committed to investing. invest in the success of developers and the future of the app economy.”

That investment in developers could take an interesting turn next week with Apple’s expected launch of a virtual reality headset at WWDC 2023. Rather than being a mass-market product, the “Reality Pro” headset is seen by some observers as part of the development kit for app developers those with related vertical applications.

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According to Analysis Group, the growth behind the App Store ecosystem is attributed to an increase in demand for ride-hailing and commuting services as well as growth in advertising spend on social media and retail apps.

As pandemic travel restrictions were eased, app categories like travel grew sales by 84% in 2022, and app categories like ride hailing grew sales by 45 %, showing a promising recovery.

But some pandemic-era trends in the app economy persisted and increased sales, such as food and groceries. iOS app-based food delivery and pickup sales have more than doubled, and grocery sales have tripled since 2019.

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The creator economy that thrived during the pandemic continues to make significant strides in the App Store, as the highest growth in digital goods and services is in the entertainment-based category. application.

Since 2019, US developers’ bills and sales have grown by more than 80% and are growing year-over-year. From 2019 to 2020, developers experienced 27% growth, another 27% growth from 2020 to 2021, and another 29% growth from 2021 to 2022.

The Analytics team attributes this growth to the global reach of the App Store, as the platform supports more than 195 payment methods and accepts 44 different currencies across 175 storefronts in countries. In the world.

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