The holidays are coming and, for many tech companies, the timing is a bit awkward.
layoffs a lotwith even the biggest names affected.
One of the newest is Amazon, which is Announcement to lay off 10,000 workers. So it’s not perfect that the company has chosen this week to spread infinite joy.
This, you see, is company’s annual holiday advertisementsometimes contain a sense of humour and this year bathe yourself in a true conservatory of joy.
Here we have a little girl who loves her snowball. Who knows why? People have all sorts of interests and why shouldn’t she love her snowball?
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However, this little girl took it to the extreme. She wants to bring her snowball to school. She needs it to be comfortable at the dentist. She placed it on the opposite side of hers at the dinner table.
We have never met her mother, so perhaps this globe has a deeper emotional meaning. Perhaps her mother had passed away.
Then we see her father behaving stealthily. He goes to neighboring houses and even, yes, gets some unknown Amazon goods delivered to his doorstep.
What can he do? He ordered a shredder? Why? Was he involved in the illegal collection of government documents? Maybe he’s working for the Russians?
He spends a lot of time in his basement, so the possibilities are huge.
Finally, he took his daughter out into the garden. Will he eventually reveal it all, outdoors, so that no eavesdropping device can catch the revelation?
Not necessarily.
Somehow, his daughter didn’t notice that dad made her a giant version of the snowball. Right in her backyard. In the greenhouse.
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The whole thing is done with ease. The casting is going well, the sentiment is well conveyed.
However, I wonder where I’ve seen something like this before. Recently, that is. Then it came to me. Just a few weeks ago, eBay in France presents the story about a daughter who used this website to buy simple things and repair her father’s precious camera, which had been left in the attic.
eBay’s ad was more influential because it didn’t stop at the stupid laurels, but broke the atmosphere with humour.
However, there you have it. Amazon wants to spread the joy this holiday season.
In its YouTube notes, Amazon states, “Joy is what we make.” The ad itself indeed states that “Joy is made”.
I wonder if every Amazon employee will agree with that this year.
