Amazon launches same-day delivery for select retail brands

Amazon speak Second, they added some retail brands to their same-day delivery service for Prime members.

For starters, Amazon is offering same-day delivery from apparel brands PacSun, Diesel, and Superdry, as well as vitamin retailer GNC, in 10 cities across the US. The service is free for Prime members when they spend $25 or more, or $2.99 ​​if Amazon says it’s only $25 less.

Some participating retailers also offer buyers the option to order them online and receive them in-store.

CNBC previously reported that Amazon is testing a similar model with its flexible distribution driversin which they would pick up packages from retailers based in the mall and drop them off at the customer’s doorstep.

Amazon continues to invest heavily to make one-day, and in some areas, same-day delivery the default for its Prime members. The company has expanded the number of eligible products for one day and is now “thousands” of items can be delivered in a few hours.

Consumers are increasingly demanding faster and faster delivery from online retailers, as evidenced by explosion of super fast grocery platforms in the last year. Retailers have also caught on to this trend by partnering with on-demand delivery service providers such as DoorDash, UberFriends you post, Instacart, UPS‘Roadie, as well Targetby Shipt. The partnership means that consumers can often get a new t-shirt or dress in a matter of hours.

With the new partnership, retailers will fulfill orders from their in-store inventory and a Flexible delivery driver will pick up items from the retailer. Doing so allows Amazon to get online purchases to shoppers’ doorsteps faster.

Amazon isn’t the only company looking beyond warehouses to fulfill e-commerce orders. Walmart and Target to be touch their large brick and mortar footprints to speed up delivery in hopes of expanding their e-commerce market share.

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