Alfa Romeo reveals Milano last week; an electric crossover with a novel grille – all made in Poland. This angered the Italian authorities, who also declared the name Milano “Italian sound” will be built anywhere but in Italy, based on laws written to protect cheese. The Italian government wanted the Milano to be produced domestically, so Alfa agreed and changed the car’s name.
Now, instead of Milano, the Polish-built Alfa will be called Junior. Perhaps this name is intended to honor Italian-American Corrado Soprano stands out. Alfa Romeo published a press release about the change, which included some choice quotes:
In one of the most important weeks for Alfa Romeo’s future, an Italian government official has announced that the use of the Milano name – chosen by the brand – for its recently launched compact sports car – prohibited by law.
Although Alfa Romeo believes that the name meets all legal requirements and that there are far more important issues than the name of a new car, Alfa Romeo decided to change it from Milano to Junior in the spirit of promote mutual understanding.
…
The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media interest in the new car and the Italian government for publicly announcing the exemption. waste this debate.
The release is full of “You really have Nothing Better for what?” spoke out against the intervention of the Italian government and was forced to change the name of the car, but I happened to think that Melon management knows exactly what it is doing. If Alfa Romeo sticks to its name and decides on a new car Right called the Milano, the courts may have forced its production back to Italy – a victory for a government concerned with transportation in general and Stellantis in particular. Take tHere are a few lines from Reuters back in February:
“We are always ready and open (to help) with anything that can create jobs in Italy, but obviously if people think that production in other countries has production costs,” Meloni said. lower is better then I can’t say anything”.
Looks like they found a way to say something, huh?
