Pure diamond model Uncommon & Without end lately launched a brand new web site that fosters transparency, belief and authenticity and it empowers jewelers to indicate customers precisely what they’re buying. Licensed Uncommon & Without end retail jewelers can faucet into unbiased grading that harnesses the ability of synthetic intelligence to establish the Brown, Inexperienced, and Milky (BGM) hues that devalue a diamond and detract from its general high quality.
Chris Croteau, Vice President Gross sales and Advertising and marketing at Uncommon and Without end, says “Conventional diamond shopping for has been mystified by inauthentic gross sales processes, inaccurate and inconsistent grading experiences, and a give attention to paper versus magnificence and high quality.” The improved web site now helps to share a brand new degree of belief that leans into AI’s unbiased evaluation.
