A year ago, Acura introduced to the world a new anime racing protagonist named Chiaki who appeared in a short series called by chiaki Trip. The miniseries are celebrations of the Sundance Film Festival in Park City, Utah, Japanese animation, the automaker’s fuller Type-S lineup, and new products. Acura integral. A year later, Acura introduced official sponsors and vehicles at Sundance for the 13th year in a row, so Chiaki is back with new friends and a new ride. Be part of a cross-platform advertising campaign called “New World. Same Energy,” the Japanese luxury brand takes viewers on an “Acura multiverse” tour of Class S models set to the Motlëy Cruë soundtrack “Live Wire” from 1982.
As with anything set to a Motlëy Cruë song, the video went viral everywhere. Here’s Acura’s quick map of the kaleidoscopic cosmic terrain traversing the six worlds:
- Future-verse: The 2023 TLX Type S and Integra 2023 next generation, all-new sport car challenge a super futuristic technology world.
- Joneses-verse: The 2023 MDX The S-type accelerates in a similar world – it’s more than just keeping up with the Joneses.
- Lunar-verse: The 2023 RDX preparing to launch.
- Anime-verse: Acura’s favorite anime racing hero, Chiaki, and 2024 Integra Type S plunges into the snow Climb to the top of Pikes . Hill.
- Racer-verse: Powering the live-action racing universe is Acura’s new ARX-06 electrified race car that will debut in competition later this month at 24 Hours of Daytona.
- The EV-verse: The campaign’s multiverse converges and their Acura energy culminates in a spark that opens the future world of the Acura Precision EV Concept.
Because the Integra Type S in the ad (at 0:38) is a Pikes Peak hill climber, it comes equipped with some equipment that we certainly won’t see on the options list when the production version arrives. released this summer. Acura Precision EV concept treated like something from this universe, 2024 styling preview Acura ZDX and ZDX Type S we will meet later this year. Acura says the “New World. Same Energy” campaign will run throughout March Madness.
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