A Brooklyn florist on how Every Season Is Now Wedding Season

Via Julia Rothman and Shaina FeinbergJuly 29, 2022PictureAn estimated 2.5 million weddings will take place this year - more than in any other year since 1984, according to Wedding Report.Delilah Dominguez, 32, owner of Stolen Magnolia flower shop in Bushwick, Brooklyn, says the wedding season is getting longer.“When I started in the industry, the wedding season was between spring and early fall. But now, every month is busy. Starting in March, we have three to four weddings every weekend. Now there are four of us working in-house to do our events. "“I think if you can survive with your lover for a year in quarantine, that's a good reason to get married! And because of Covid, there have been a lot of rescheduling and that's why there are so many events this year. "“This is my childhood home. I was born and raised in this building. My dad also owned the property on the opposite corner and for a long time he and my mother had a greenhouse there. My dad ran a greenhouse and my mom was a florist – she would make hand-tied bouquets and different arrangements.”“When I was in high school, my dad said, 'Guess what? We sold greenhouses! We will retire to Florida. "I'm exhausted!"“I also moved to Florida. I worked at a hospital in Orlando, but I was miserable. I need something green. So I came back to this building to live with my sisters.”“I ended up working with a lovely flower studio in Williamsburg. I managed the team for a few years and the owner sent me to London to compete in 'The Big Flower Fight' on Netflix. "“Then, just before my dad passed away, he sat in front of the shop here - it was a hair salon at the time - and said to me, 'You're going to open your own place here. "“We opened a month before Covid started. I've been here with this new business and hundreds of plants. I built a website and we sell our stuff online. That's how we survive. Once we were able to open the door, it was pure madness! We can't stop people from going out.”“Then we started booking events. Microwave bedding takes place first - up to 60 guests. Now it's 50% microwave weddings and 50% traditional weddings - anywhere between 120 and 200 guests. We had to update our contract. Because of Covid sometimes people have to reschedule. But we're flexible because it's important to everyone. And it's very expensive.”“Today, people want their arrangements to be artistic. They wanted something memorable, not just a cookie cutter. And our customers care more about the origin of flowers. We try as hard as we can to get things local.” Source link