Fashion

A Beauty Editor reviews Herbal Face Food Serum


When I spoke with Herbal Face Food founder J. Michael Zenn, he shared a deeply personal story with me about how the brand was successful. After spending nearly 15 years in tanning beds, he developed hyperpigmentation and severe skin damage that experts told him would be permanent. Instead of turning to temporary solutions like lasers and bleaching, he instead decided to look to botanicals that are more potent than synthetic drugs or creams. He has collaborated with a range of herbalists and botanists for more than a decade to identify the most potent medicinal plants in the world with antioxidants and phytochemicals. The result is a set of products that are among the most powerful youth-enhancing serums on the market.

Zenn also explained to me that Herbal Face Food is unique in that each formula is composed of completely plant-based ingredients in the perfect concentration. They are also free of additives, harmful chemicals, and basically all the other low-quality synthetic ingredients that the cosmetic industry typically relies on. The brand is on a mission to prove that all-plant-based organic chemicals (when harvested properly) are far more potent than other organic skin care products on the market, which are often over-watered. much to be effective. Each formula addresses so many different concerns – wrinkles, hyperpigmentation, acne – that you name it.

Serum I is considered the “starter” serum of the brand. It’s packed with antioxidants and phytonutrients that help heal your skin on a cellular level and address signs of aging and acne in record time. Serum II raises the heat a little more (literally – the serum creates a warm, tingling sensation on the face). It contains a higher concentration of botanical actives while Serum III evens out than and provide maximum youth-enhancing benefits.

Finally, there’s The Cure, the brand’s super-concentrated spot treatment that can be used directly on blemishes or blemishes for faster healing. For my review, I was able to try Serum I and The Cure, personally administered by Zenn for my specific issues (acne, dark spots, and uneven texture). For my thoughts on both, continue reading below.



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