Welcome to Second lifea podcast that focuses on successful women who have made big career changes—and aren’t afraid to own that change. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to the women who are changing the game in their fields. Subscribe Second life ABOVE Apple Podcasts, Spotifyor wherever you want to follow the podcast.
Foundrae Jewelry is one of those if you know, you know a jewelry brand that transcends incredible design into more meaningful, story-telling pieces. The brand is headed up by Beth Hutchens. As founder and designer of Foundrae, Hutchens has been at the forefront of jewelry design for the past nine years but has been a staple of the fashion industry for decades.
Her journey began with an academic background in Economics at the University of Illinois, but it was her time studying at the Fashion Institute of Technology (FIT) in New York that sparked her fashion aspirations. During her year at FIT, Hutchens secured an internship with Cynthia Rowley, which quickly evolved into a full-time role as a merchandise buyer and then a design assistant. It was here that she met Rebecca Taylor, a dynamic New Zealander, and together they launched the iconic womenswear brand, Rebecca Taylor, in 1996.
As CEO, Hutchens led Rebecca Taylor to success, known for its simple yet feminine designs that captured the hearts of many. Under her leadership, the brand thrived for nearly two decades. However, by 2014, Hutchens felt the need for a new project. After facilitating a private equity buyout of Rebecca Taylor, she stepped down and turned her creative energies to a new passion—jewelry.
In 2015, Hutchens launched Foundrae, a brand that stood out from the start for its distinctive approach to jewelry design. Foundrae’s creations focus on seven core tenets such as Resilience and Karma, reflecting deeper meaning and personal importance. Her designs, characterized by a personal and classic aesthetic, broke away from the minimalist trends of the time, carving out a unique niche in the luxury jewelry market. Today, Foundrae has a flagship store in New York City, with further expansion on the horizon.
Listen to the latest episode of Second life to find out how Hutchens has established Foundrae as one of the most exciting and respected luxury jewelry brands. And, keep scrolling to shop some of our favorite pieces.
FoundRae
Engraved & Dreamed: Small Belcher Bracelet
FoundRae
Karma: Heavy duty Belcher mixed chain
FoundRae
Forever & Always a Pair – Love: 2ct Gemstone Ring
FoundRae
Omne Bonum – Reverie : Thin ceramic bracelet
Next: Meet Kim Nemser, the visionary behind Warby Parker’s Product Strategy and Growth.
