Working as a beauty editor, I come across some New beauty products on my desk, but a select few have become modern icons. They are the ones that beauty editor and lovers all agree to stand the test of time in the beauty hall of fame. I’m talking about things like Chanel Les Beiges Cream Bronzer (I’ll never be without it) Maison Francis Kurkdjian Baccarat Rouge 540 (making TikTok famous with its expensive connotation) and Living Proof’s Perfect Hair Day Dry Shampoo, which every beauty editor believes in.
My assessment of the popularity of Dior lip balm (it has 773 million views and counted on TikTok, closely followed by #diorlipoildupe with 125 million views on the app), I’m sure we now have can claim it as a modern beauty icon, with several brands jumping in to create their own hoaxes.
