One of the most rewarding parts of my job is curating our street style shoots, capturing the latest fashion trends as they emerge in real time. As the temperature continued to rise and the need to wear thick clothes abated, we took to the streets again, focusing our energies on capturing the best images we could find from around the world. London. Now, however, we’ve taken our fashion lens to another country to compare style notes and see which trends resonate the most in completely different lands. And what better place to do so than the French Riviera?
Over the course of my career, I’ve found loads of fun analyzing her style french women and sought to emulate their iconic fashion choices. So you can imagine my joy when the Who What Wear team asked me to discover the most luxurious outfits worn in the South of France through a very special street style shoot. I connected with a photographer who works out Cannes, and I’m eagerly waiting for the IRL skins to land in my inbox. The day that we decided just happened to fall in the middle of the Cannes Film Festival when the sidewalk was practically transformed into a series of catwalks, so I knew we would have some serious inspiration on hand. However, even I could not have predicted how good the fashion would be.
There will always be stereotypes associated with the French style; some are warranted, some are not. However, the looks we found proved that the Gallic wardrobe goes beyond berets and ballet flats, as beautiful as they can be. The sheer variety of styles we discovered surpassed my expectations—proof that, with street style, you never really know what you’re going to get. From bold colors and comfortable cuts to handbags and a touch of Chanel, each outfit is a unique expression and sleek expression of what modern French style really is.
I could keep writing this love letter to French women’s fashion choices, but maybe it would be better if I took the time to show you guys. Keep scrolling to see the impressive outfits people on the French Riviera are wearing right now.
