Every year, Black Friday kicks off at a pivotal time of year for many small businesses – from independent retailers to fully digital companies.
However, it is becoming more and more difficult to stand out from the crowd. There are a few key tips and tricks to establishing and maximizing your online presence this time around, and it’s not too late to get the ball into play. Peggy de Lange, Vice President of International Expansion in Online Markets, Fiverr explains how.
Offer promotional packages
Do you have products or services that compliment each other? If so, think about how you can put them together and offer someone a deal they can’t refuse. Product bundles can be a great option for pushing customers beyond the limit.
Offers pre-orders
If you have a product that is in high demand, pre-ordering a product allows you to adjust your inventory and manage the possibility of an early out-of-stock. If you can keep track of supply and demand, you can stay on top of sales throughout the season and stay on top of activities no matter how busy it gets.
Repetitive Custom Attraction
Make sure that customers who purchased from you on Black Friday will also buy from you in the future. You can regularly notify these customers of new products through newsletters or loyalty cards. This will be more beneficial than the Christmas season when your customers are already shopping for presents. If they’ve had a good shopping experience with you and your ad captures their attention, you can turn first-time customers into loyal customers. That’s why customer experience is so important and shouldn’t be compromised even during busy times.
Social media
Social media is king. An entire business built on a social foundation and taking the time to achieve this right can be successful or bankrupt. Take a look at your company’s social media presence, is it regularly updated? Consider whether it resonates with your audience and effectively represents your brand. Social profiles like Instagram are good forums to inform customers about new products and promotions and keep them engaged with your brand. The more social media platforms you use, the larger your audience will reach – but remember that quality over quantity is essential.
advertisement
One of the easiest ways to generate sales quickly is to run advertising campaigns, be it Facebook, Instagram or Google ads. If you set up these ads correctly, you will immediately receive sales or at least customer base data that helps you optimize your product portfolio. Understanding your audience is a useful way to gauge supply and demand in the run-up to Black Friday and throughout the holiday season.
Customer service
Customers are used to good service and this can be a great differentiator for you. The need for personalized and effective support continues to grow, so you should consider how your customers might contact you. If the answer is only by mail, this is probably not enough – check out chatbots, phone hotlines, or maybe even WhatsApp support. Depending on how busy your business is, outsourcing this service could be worth it. Digital marketplaces like Fiverr allow you to hire professional freelance talent who can assist during busier times like Black Friday.
Consider supporting freelance work
Digital freelancers specialize in a variety of online tactics to help small businesses thrive. Consider using a freelance support service to help with everything from visualizing your holiday sales, your social advertising strategy, or even working with influencers. Hiring a freelancer means you can dial support during those peaks and troughs.
Early start
Did you start marketing your product early enough this year? Start early for a successful holiday season. Customers are used to seeing products and ads for Black Friday products starting in early November, so if you haven’t managed that this year, make sure it’s part of your strategy for the next day. Being proactive is a good way to ease your company into the holiday season and maximize sales potential throughout the time. However, working with professional freelancers who can maximize your brand in a short amount of time is a good alternative.
