As a beauty editor, I see makeup trends everywhere, whether it’s IRL, on social media, or on the red carpet. But in terms of the trends that people are actually searching for on a daily basis, we journalists monitor Google data to see what the active search terms are. These reflect what people are really after—whether it’s a trend New beauty products or a makeup look.
Nowadays, it seems that people are searching for natural smokey eye makeup. In fact, searches for this makeup look are currently at 4,500%. While it’s not new, it’s no less timeless—a brown smoky eye or eyeshadow is one of the most versatile makeup looks. Simple makeup. With black or gray, the color might look too vibrant outdoors, but the brown and neutral tones immediately make it wearable. This smoky eye makeup can take you from work to dinner and beyond, so it’s no wonder I see it everywhere. And now the Who What Wear UK team is seeing it all over their FYPs on TikTok as well.
