I don’t know about you, but Scandinavian style is all I can think of right now. Stylish women in northern European capitals like Oslo, Stockholm, and Copenhagen seem to possess an effortlessly stylish look that the internet (and this editor) just can’t get enough of. Thanks to the popularity of influencers like Matilda Djerf and Pernille TeisbaekTheir distinctive brand of enhanced minimalism is inspiring a series of us Americans to reinvent apparel.
As someone who studies Scandi as my job (ah, that sort of thing), I thought it would be fun to put myself in their shoes during the day and imagine what would fill their cart in the future. shopping trip to an American standby, northern. While the beloved retailer that was the subject of many of our conversations here doesn’t currently have any doors in Europe, plenty of popular Scandi staples still happen to be sitting on the site. theirs when we talk.
Behold, the ultimate guide to shopping at our favorite retailers like a true Scandi fashionista—from the items she’ll buy to the ones she politely ignores.
