Last summer feels like a long time, doesn’t it? Many snowflakes have fallen from now and then, but Swimwear Swimming season is back and plenty of time for retailers and shoppers to pick up on some of the biggest swimming trends of 2023. We sat down to review our trend reports from swimming season last year and pinpointed trends that people are chasing and giving upand we are revealing the results of what persists and what officially cools down.
While a number of themes, from silhouettes of bikini tops to specific fabrics and lifters, are trending down significantly, there are a number of alternative themes for each that are emerging. Keep scrolling to find out what swimwear trends we think are on the decline this year, plus what styles are replacing them.
