I take my beauty products very seriouslyso when something is famous internet, my knee-jerk reaction was suspicious. Listen, that’s just how I feel after more than a decade of working in this industry. I’ve been fooled by the befores and afters, sucked in by the buzzing marketing jargon, and caught my guard too many times. But part of the fun of working in this space is being proven wrong. In reality, Erin Jahns and I live for it — nothing is more exciting than realizing a viral product is actually worthy of its reputation. And we’ll be the first to come out and say that these 17 exceptional finds not only caught our attention, but we can’t live without them now. From makeup and skincare to fragrances and tools, these wildly popular beauty products have changed us all. Watch (and shop!) our live stream to get all the fascinating details or keep scrolling to see what makes each of these items so special to us.
