YouTube Shorts launches text-to-speech feature and new Minecraft effects to compete with TikTok
YouTube has rolled out new features for YouTube Shorts, including a text-to-speech video narration option. The feature lets users add an artificial voice, similar to the robotic voices often heard on TikTok videos. To use the feature, create text, tap the “add voice” icon in the upper left corner of the screen, and choose from four available voices.
Auto generate subtitles
Additionally, YouTube is introducing auto-generated captions that can be added to videos without the need for a third-party app like CapCut. Users can customize these captions with a variety of fonts and colors, similar to the manual text overlay feature currently available on Shorts.
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Minecraft Effects and Minigames
YouTube also added a new Minecraft effect, which features a green screen game background, and a mini-game called Minecraft Rush. These updates reflect an ongoing trend of video platforms adopting features from each other. YouTube continues to incorporate popular TikTok features, like live video previews in the Shorts feed, while TikTok has extended the length of its videos.
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Competitive advantage in vertical video format
YouTube’s efforts to improve Shorts with these features are aimed at attracting more creators to the platform. The updates come as video platforms compete to dominate the vertical video format, which has become popular through TikTok. As YouTube continues to add features to Shorts, it wants to increase engagement and give creators more tools to improve their content.
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YouTube’s latest updates demonstrate its commitment to expanding the capabilities of Shorts and providing users with innovative features. By incorporating text-to-speech narration, auto-generated captions, and new effects, YouTube aims to provide a comprehensive and competitive platform for short-form video creators.
