Amid everything that has happened this year, one thing has become clear in the world of beauty: Consumers care about Sustainability. This year, waterless beauty dominated the number one spot, as water-free soap bars grew 7.1% year-over-year and water-free shampoo bars grew 5.3% year-over-year, according to the report. turn, a health-focused data company. For the beauty consumer, this is a pretty big jump and it shows that sustainable beauty really has staying power.
“The water-free combination soap and shampoo bars saw a market growth of nearly $1.5 billion year over year,” said Dan Buckstaff, CMO of Spins. carbon footprint and consume healthier ingredient quality. Consumers are becoming more aware of the ingredients in their everyday products, so retailers will need to adapt to changing needs and integrate light waterless beauty products. creating and being environmentally friendly into the market.”
Below, find our absolute favorite water-free beauty products to try on for size. Our selection ranges from thick lotions to super concentrated shampoos.
