Spanish-language media big Univision Communications, which late final yr bought a majority stake to an investor group led by former Viacom CFO Wade Davis after which agreed to a merger with Mexican TV big Televisa, reported a giant enhance in third-quarter promoting income.
The corporate mentioned on Thursday that its quarterly income rose 20.3 % to $754.7 million.
Quarterly advert income jumped 32.5 % to $442.7 million from $334.1 million within the prior yr’s quarter. It additionally elevated 15.6 % over the pre-coronavirus pandemic third quarter 2019 when it had recorded $382.8 million.
Core promoting income elevated 37.4 % to $412.1 million from $300.0 million. Core advert income is adjusted for political and advocacy advertisements.
Davis mentioned in a press release: “Our excellent third-quarter outcomes underscore the large alternatives that lie forward for Univision. The power of our content material and the reference to our viewers are demonstrated by the truth that we proceed to ship the best general scores development within the trade.”
Added Davis: “This quarter, we delivered promoting income development of 33 % over 2020 and 16 % over 2019. This degree of development allowed us to proceed to spend money on our digital transformation and enhance (earnings) by 9 %. Our sturdy monetary efficiency additional affirms that our technique and world-class execution has enabled a singular and differentiated alternative that may proceed to drive considerably above-market outcomes.”
