The Twitter logo is seen on a mobile device in an illustration in Warsaw, Poland on October 30, 2022. According to Reuters research, Twitter is losing its most active users. While the most impactful tweets account for only 10% of monthly users, they are together responsible for 90% of all tweets and about half of a company’s revenue.
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Twitter relaunched its updated Twitter Blue subscription service on Monday after the company’s new owner Elon Musk pulled out and delayed its November launch.
The service costs $8 a month for web users and $11 a month for iOS users who purchase the service via AppleApp Store’s. iOS 3 USD price difference reflects Musk’s value recent complaints about Apple’s 30% cut of all digital sales made through the app.
It appears to be rolling out at the moment, so some users may not have seen the subscription option.
Twitter says subscribers with a verified phone number will receive a green checkmark once their account is reviewed and approved. Saturday tweets. Blue users will also be able to edit tweets and get early access to new features. The company says Blue subscribers will “soon” see fewer ads, have the option to post longer videos, and will appear at the top of replies and mentions.
As part of the relaunch, businesses will receive a yellow checkmark and governments will receive a gray checkmark to help prevent impersonation. If a user wants to change their username, display name or profile picture, they can do so, but they will lose the blue check mark until their account is reviewed, Twitter said.
In a tweet on Saturday, musk says More features are on the way.
Twitter Blue launched briefly in November, but it was pulled after the user abused the new paid option by impersonating celebrities and brands. For example, a user impersonating pharmaceutical giant Eli Lily tweeted “we’re excited to announce that insulin is now free.”
Eli Lilly’s stock price decline after false statements were posted and other pharmaceutical companies such as AbbVie were impersonated on Twitter.
Musk said the service will re-debut on November 29but it was further delayed until Monday.
The Tesla and the CEO of SpaceX, who acquired Twitter for $44 billion in Octobersaid the new verification system would be “great leveler“and give”power to the people.He has strongly criticized Twitter’s previous system, which granted verification to notable users such as politicians, executives, members of the press, and organizations to signal their legitimacy.Other social networks, like metaFacebook and Facebook’s Instagram, have similar verification systems.
Verified users under the old Twitter policy are being marked as “possibly unnoticeable” old verified accounts in the new Twitter Blue service. musk said in a second tweet that all old blue checks will be removed after a few months.
“The way they are presented is perverse and pointless,” he said.
