World
The flawed way Netflix measures views leaves TV stuck in the past
AUSTRALIAN comic Hannah Gadsby not too long ago got here up with a pithy description of Netflix: an “amoral algorithm cult”. She would know. It was Gadsby’s Netflix particular Nanette that launched her to worldwide fame. She selected to explain the streaming big in these phrases after an nameless leak revealed particulars concerning the firm’s system for rewarding creators primarily based on algorithmic predictions of viewers numbers.
When Netflix makes choices about what exhibits to purchase or cancel, their executives typically cite “the algorithm”, an inside instrument that crunches knowledge about viewership – and is implicitly extra goal than an individual. Spoiler alert: the system …