As a former marketer, I’m a sucker for ad copy that almost makes sense. Let’s look at this ad, as an example. The details about the car boil down to five points:
Clean title
Simple enough, and good info to have
Manual 6 speed
A desirable option, which drives the price up
Basic bolt ones
I won’t knock the typo, but I will knock the lack of specificity. What are you calling basic? Basic how, basic like a clown? Does it amuse you?
Exhaust
I mean, I would hope so. Those gases have gotta go somewhere.
Carbon fiber
This is my favorite. Genuinely, what does that mean. What is carbon fiber on this car? Was it always carbon fiber? Is making it carbon even an improvement? No notes.
