Even on TikTok, an app with millions of users, you can spot the same product or brand over and over on completely different videos. That’s just the power of its algorithm. It starts with an influencer and then the next thing you know, what they’re wearing going viral. Although Steve Madden has been around for years, its impact on TikTok and Gen Z has been huge. According to Poshmark’s April trends report, Gen Z searches for “Steve Madden sandals” increased by 73%. While most Gen Z can’t afford high-end designers, they are using more affordable brands like Steve Madden to capture the latest shoe trends.
I delve into TikTok fashion and sometimes scroll for hours, so I’m also influenced by what I see on my For You Page. While I tend to be a fan of simple shoes, I found myself scouring SM’s website and wanting to try out bold styles. Maybe that’s the strength of TikTok, or maybe it’s my inner Gen Z. Either way, I took four best-selling pairs and put them to the test. Keep scrolling to see my honest reviews and shop for more Steve Madden styles.
