SAN FRANCISCO – Tesla’s dominating market share of tram the market in California is down again this year, according to Reuters’ calculate based on government data from January to September, when competitors develop their games.
Tesla controls 73% the battery electricity market in California from January to September, the lowest level since 2018, according to new vehicle Registration data from the California Energy Commission. Tesla holds 75% market share in 2021 and 79% in 2020.
Tesla’s sales in California – home to its first factory – accounted for 15% of the automaker’s total global deliveries last year, according to Reuters calculations. California is the largest US state in terms of zero emissions vehicle, also includes hydrogen fuel cellsand plug-in hybrid electric vehicles, and account for 18% new car sales in California this year.
Tesla still sells more electric vehicles in this key market than it did a year ago, but competitors include Hyundai Motor ramps up sales of newer models, giving buyers more choice.
Tesla also tops in terms of brand considerations, with 53% of potential electric vehicle buyers considering Tesla this year, according to a study by California-based auto consulting firm AutoPacific, although that number has fallen compared to Tesla. with 58% in the previous survey last year.
“We are reaching saturation point in terms of Tesla market share in California,” said Ed Kim, president of AutoPacific. He expects rivals will continue to take away market share, and he expects Tesla sales to continue to grow.
Tesla CEO By Elon Musk Twitter’s pursuit and embrace of Republicans has raised concerns about Tesla’s brand, especially in liberal states like California.
Guide house Details Analyst Sam Abuelsamid said the Twitter story may have deterred some potential Tesla buyers, who have previously supported Musk and his clean energy mission.
