Team Liquid secure major Coinbase sponsorship in latest crypto esports deal

Multinational esports group Group Liquid have entered the world of cryptocurrency, establishing a four-year partnership with crypto change Coinbase.

The convergence between esports and cryptocurrency has really established itself in 2021, with crypto exchanges betting huge on aggressive gaming as a technique of selling their corporations.

Group Liquid are the newest to cash in on this improvement, though the financial value of their four-year partnership with Coinbase has not been disclosed. In accordance with a launch, they’re going to work collectively to “develop know-how that elevates the overall fan experience.”

Notably, this new alliance will see Coinbase mix into the org’s Liquid+ neighborhood platform, current crypto-based value options on their retailer, and have their branding all through jerseys and content material materials.

Liquid celebrated the care for an out-of-this-world announcement video.

An additional aspect of the partnership will see Coinbase help Group Liquid work within the course of making their very personal NFTs. In another case typically generally known as non-fungible tokens, this know-how targets to assign possession to digital property.

Crypto and esports have confirmed to be a financially worthwhile crossover in 2021, with numerous affords carrying seven-figure values. TSM and FTX’s 10-year deal is value $210m and Fnatic’s partnership with Crypto.com is valued at $15m, for example.

Coinbase have already been active in competitive gaming, coming into affords with occasion organizers ESL and BLAST and organizations like BIG and Evil Geniuses.

gm ☀️

We made magic happen with our new affiliate @coinbase.

The place to subsequent? 🚀 pic.twitter.com/PBghjWYBia

— Group Liquid (@TeamLiquid) November 10, 2021

“After we had been looking for a potential affiliate throughout the crypto space, it was really very important that we found someone that was doing it the perfect method, the Group Liquid method,” said Group Liquid co-CEO Steve Arhancet.

“And the additional we realized about Coinbase, the additional positive we turned that this was the affiliate we had been looking for. Like a lot of our followers, crypto was new to me as quickly as, nevertheless as quickly as I started finding out and watching, I noticed that it wasn’t some passing fad — it’s proper right here now, and can probably be ultimately. Together with Coinbase, we hope we’ll demystify crypto for Group Liquid followers.”