In the long-running contract war between TikTok And Popular music group, a high-profile waiver was made for Taylor Swift. Some of her songs are available again in this form TikTok sounds on Thursday, just a week before the release of Swift’s latest album, The poet group was tortured. It remains unclear what arrangements have been made for her official music to return or how long it will remain on the social media platform.
Madeline Macrae, a Swift fan and TikTok creator, heard the news on Thursday morning and immediately started searching TikTok and Google to confirm that it was not a hoax. “I’m really excited to have that catalog back and I don’t have to rely on sped-up versions or edited versions,” she said. “I can only use her actual music.” Now, content creators on the platform can use songs like “Cruel Summer,” “Cardigan,” and “Style (Taylor’s Version).” first reported by Diversity.
In addition to being excited about using Swift’s songs in new videos, Macrae is also grateful for the pop superstar’s music potentially being unmuted for her previous videos on TikTok. “I debated several times about deleting them or keeping them, because they seemed stupidly silent,” she says. When UMG’s music was originally taken from TikTok’s library in January, many The creator was stunned to see an archive of past videos with certain of their songs going silent overnight.
Is this what it means? The poet group was tortured Will the album be available to use for videos on TikTok? Not sure yet, but Macrae is full of hope: “I think this move also shows Taylor Swift’s strength.” Billie Eilish, another major UMG artist, will soon be promoting her upcoming album, May’s Hit me hard and softbut Eilish fans will have to wait and see if her music returns to TikTok before it drops.
Most UMG artists have been absent from TikTok for nearly 10 weeks, which dramatically changes the user experience on the social media platform and opens the door for non-UMG artists, like Beyoncé, to come on board. TikTok. Go viral with TikTok’s algorithm.
It remains a mystery when the long-running contract dispute between TikTok and UMG will come to a resolution. As one of the largest record companies in the world, UMG’s removal of songs from TikTok has affected the careers of many established artists as well as rising stars. Many artists expressed disappointment over the move, often citing disrupted marketing plans or Reduce audience reach. A UMG spokesperson did not immediately respond to a request for comment.
Regardless of what ultimately happens between the two companies, Swifties on TikTok are grateful for her return to music as they prepare for listening parties to celebrate the new album. “I already know my Friday night plans,” Macrae said. “Stay with your friends, drink some wine and just listen to this album.” Sounds like a real evening of social media.
