Are you a fan of Shark Week?
If so, you’re lucky if you fly with Southwest Airlines within the next few weeks. For the 10th year in a row, the airline will offer Shark Week specials on its flights as part of a partnership with Discovery Channel, the network that produces the special.
In addition to the in-flight show, Southwest is also holding shark-themed pop-ups at airports in Atlanta, Dallas and New York, according to a Southwest spokesperson.
Want more specific airline news? Sign up for TPG’s free biweekly Aviation newsletter.
The airline held one of these pop-ups at New York’s LaGuardia Airport (LGA) on Thursday. Marine biologist and Shark Week host Dr Craig O’Connell shared fun shark facts and organized quizzes.
During the events, passengers received Shark Week fin caps upon boarding. The show’s mascot, called “Chompie,” made a surprise appearance in Dallas earlier this week.
Reward your inbox with TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive offers from TPG experts.
Related: Best Southwest Airlines Credit Cards for Family Travelers
In previous years, Southwest stood out Shark-themed Boeing 737s and partnered with flight tracking website FlightAware to track these shark-themed planes.
There won’t be a special paint color to celebrate this week. However, a Southwest spokesperson said the Discovery Channel’s in-flight Shark Week program is one of the most popular television programs among its customers.
Launched in 1988, Discovery Channel’s Shark Week program is all about sharks. The release of the movie “Jaws” in 1975 led to misconceptions about sharks. The Discovery Channel launched Shark Week to educate viewers and quell any fears they may have about sharks.
Over the years, the show has become a platform for scientists to back one of the oldest animals on Earth.
Shark Week runs on Discovery Channel from July 23 to July 29.
Related readings:
Editorial Disclaimer: The opinions expressed here are those of the author alone, not those of any bank, credit card company, airline or hotel chain, and have not been reviewed, approved or endorsed by any of these organizations.
