Smart Announces New Sound System Partnership With Sennheiser, Replacing Beats – #5 to Get 20 Speakers!
Since its relaunch with #1smart has been using Beats audio systems in its electric vehicles. That changes with the announcement of a new strategic partnership with German audio giant Sennheiser, aimed at “enhancing the future of in-car audio entertainment.” The brand will make its debut in #5expected to be announced tomorrow in Australia.
The Sennheiser Signature in-car sound system #5 comes with not just the usual door-mounted speakers, but also an additional speaker that protrudes above the dashboard – all illuminated by the car’s ambient lighting system, which flashes to the music playing.
In all, the system will have 20 speakers (significantly more than the impressive 13 speakers in #1 and #3), including a unique portable speaker; it will also output more than 2,000 watts of sound. The system features Sennheiser’s patented Concerto technology with Ambeo technology and Contrabass audio algorithms, and will support Dolby Atmos surround sound.
“Smart is dedicated to inspiring people to explore the world’s possibilities by making their journeys a truly enjoyable and comfortable experience,” said Smart global marketing director Mandy Zhang. “Our partnership with Sennheiser represents the beginning of a new era in Smart’s in-car entertainment offerings and the start of another journey with a truly exceptional global partner. We are extremely confident in delivering an unparalleled audio experience.”
Sennheiser co-CEO Andreas Sennheiser added: “We are delighted to continue bringing our remarkable Sennheiser sound to the automotive space through our partnership with smart. At Sennheiser, we deliver products and experiences that give goosebumps. In this partnership, we are ready to do exactly that, delivering a truly immersive listening experience that puts drivers and passengers at the heart of their favourite music.”
Smart GALLERY #5 teaser
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