ZujuGP, headed by global superstar Cristiano Ronaldo, is recruiting the employees of a game technology startup to bolster its infrastructure.
ZujuGP, a digital soccer community led by the son of Singaporean secretive investor Peter Lim and headed by global superstar Cristiano Ronaldo, is recruiting the employees of a tech startup. games to strengthen the infrastructure behind their apps.
It has acquired the team behind Tokigames, which provides technology for sports brands to interact with fans online, the company said in a statement on Wednesday. The 14 new employees will be part of ZujuGP’s new digital arm, led by Tokigames co-founder Mervyn Lau, and build on new features as the company prepares to launch the app in the fourth quarter.
Zuju is a play of the name cucu, which means rock. Its origin is cuju, an ancient Chinese game considered to be the earliest recorded form of football.
The new affiliate, zujuDigital, will be in charge of the technology that allows fans to interact and commerce within the app. It plans to allow users to watch live matches, participate in quiz shows, purchase merchandise and interact with football organizers and players. It also aims to make it easier for club owners, agents and scouts to spot and develop talented players.
Lim Association sees Asia as the next frontier for football, where the most famous teams like Ronaldo’s Manchester United FC are in Europe. Asia is home to about 60% of the world’s population and its growing fan base provides a huge market for European games and products.
The consumer app will initially launch in the most populous markets in Asia. Lau, head of zujuDigital, said: “Countries like India, China, Indonesia and Thailand offer the greatest opportunity.
