so bright says it won’t go down the road of just building SUVs in the future, even though its rivals have increasingly shunned traditional body styles.
With SUV sales overtaking traditional sedans and wagons globally some time ago, the focus on creating an SUV in almost every segment is evident across the brands’ lineup. popular and luxurious.
Brands like Audi have capitalized on demand for SUVs with almost every model in every shape and size, including traditional small, medium and large SUVs as well as their coupe versions.
While Genesis just announced Audi Q8-competitor GV80 coupe conceptThe brand says it won’t give up traditional segments anytime soon.
Speaking to Australian media, Hyundai and Genesis Creative Director Luc Donckerwolke said brands that abandon traditional silhouettes like sedans will regret it in time.
Mr. Donckerwolke said: “It is wrong to abbreviate a type of vehicle.
“I don’t want an SUV exclusivity on the street… I love SUVs that range from aggressive to sporty but that’s not it.
“It’s not that because it’s easier to sell one type of car that we have to give up another, I think the people who are making that decision will soon regret it because they gave it up to others and there we are. . [to take it].”
From a design perspective, Mr. Donckerwolke also notes that designers who only work on SUVs won’t ultimately serve their brand well.
“I hate the fact that the young designers I sometimes interview only work on SUVs because they don’t know what proportions are,” he says.
“I will continue to make sedans and coupes and everything because you have to scramble every millimeter to get the proportions right, making an SUV is too easy and you will run into skilled designers. limited because they only work on bricks. wheel and I don’t want that.
Mr. Donckerwolke, who has been Lamborghini’s head of design since 1998 and was responsible for Diablo VT 6.0 in 2001, Murciélago in 2002 and Gallardo in 2004, is one of the world’s most famous car designers.
His work with Hyundai and Genesis has transformed both brands with iconic and ultra-modern designs.
Genesis is currently on sale G70 And G80 sedans in Australia, with flagship G90 available in other markets.
