Quiet luxury leads the way—9 brands that define luxury

Throughout history, luxury has been placed in the noise. At first, it was about the jewelry you wear around your neck or the furs in your wardrobe. Then the luxury is labeled with the logo on your handbag. Now? There may still be a market for logomania and maximalism, but it seems that wealth has decided to lower itself a whisper. Based on Forbes, in established luxury markets, including the United States, there is a growing trend towards quiet luxury. Brands like The Row and Khaite are those that focus on “knowledgeable” brands. Only those with a delicate aesthetic eye can discern such an item. If Demons wear branded clothes set in 2023, the iconic line will no longer be “Are those Chanel boots?” Now it would be “Are those The Row?”

There is a new type of designer label that is at the top of everyone’s wish list, and each has its own approach to minimalist and modern design. We’ve highlighted ten labels that fall into the searched category. These simple yet never boring clothing designers aim to create pieces that can be worn season after season. Surname do based on the concept of “less is more”, but none of the concepts detract from appealing design details such as unique silhouettes and signature fabrics.

Luxury officially takes on a new meaning. Are you ready to know? Continue scrolling.


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