With the launch of its new product eMas electric vehicle brandNational carmaker Proton currently has two electric vehicle-related entities in its portfolio, the other being smartthat is Official product distributor for domestic.
Although the first product under the eMas moniker (stylized as e.MAS) is not yet available and is only expected to appear later this year, we asked the company whether its final market launch of this brand has seen it compete directly with the other nameplates it represents.
The company said that will not happen, because each brand will have its own identity, with clear segmentation between the two brands, especially in terms of price. “Branding wise, they are completely in two (different) segments,” said Pro-Net said Salawati brand manager Mohd Yusoff, who added that they will complement each other.
Although the Malaysian automaker’s first battery electric vehicle will not be a low-cost electric vehicle as it will be based on Galaxy Geely E5, future models in the eMas line will certainly be the same. Okay underpinned by the Global Modular Architecture platformSubsequent eMas models based on the Galaxy E5 will offer smaller – and therefore more affordable – options.
As they grow, eMas products will clearly be in the mass market segment with a wide range of products from budget to mid-range, while smart will occupy a slightly higher position in this sector, continuing Make appropriate choices towards your current lifestyle. . In addition to pricing, showroom identities will also vary to more clearly delineate both the entities and their approach.
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