Tech
Phygital Thai Coffee Flagships : True Coffee
Well-liked Thai espresso chain True Espresso has formally launched its first flagship retailer in Bangkok. The brand new retailer boasts a minimalist design idea and a one-of-kind in-store expertise — clients may have the chance to have their espresso orders made by Thailand’s first robotic barista named ‘Nong Pui Fai.’
As well as, the flagship idea consists of different “phygital” parts. For instance, for a no-contact expertise consumers can place their orders by way of True Espresso’s cellular app, and whereas within the retailer will probably be given the choice to maintain their espresso scorching by utilizing an IoT-powered mug.
The brand new retailer can even supply an expanded menu that includes unique meals and beverage objects together with do-it-yourself French patisseries and ready-to-eat meals. As of proper now, True Espresso has opened 120 shops all through Thailand, with plans to proceed increasing into 2020.
Picture Credit score: True Espresso